Traci currently works with Trade Show News Network and its parent company Tarsus Group as a contributing writer. My favorite thing about Traci as an editor is she truly is a Jack-of-All-Trades. You can literally assign her any subject from plumbing to robots to software and she’ll literally become an expert for the time she needs to write that article and attack it with total passion. She has command of grammar and sentence structure, as well as creating a compelling article. She easily can write about a challenging subject and make is completely understandable for a layman to read. Traci also is very deadline driven and a great communicator on where she is in the process when something is assigned or due. Rachel Wimberly, President, Trade Show News Network
Are you looking for someone who can help you create customer centric content?
What I do in a nutshell…
I inspire people to do business with you, through the art of storytelling.
The long version of what it is that I do for businesses like yours…
Content marketing is being talked about everywhere in B2B these days, but the truth is it’s been around for a very long time. Marketers have just gotten away from this type of customer centric marketing in favor of talking about benefits and features.
It’s likely you want to create more content your customers want to read, but your staff is just too busy keeping up with creating product specs, sales sheets, brochures and ad copy. The creation of good content your customers want to read is one of the best tasks for a freelance writer. But not just any writer.
You want to hire someone who is capable of not only writing a captivating story, but also one who will keep up to date on your industry’s trends and actually uncover the story. You don’t have time for a writer who expects you to constantly feed them stories.
You want a writer who will email you with relevant story pitches and then do the reporting work necessary to make those stories come to life. You want a writer who knows creating good content doesn’t mean sitting down and typing up 500 words on a blog, but that it’s a 24/7 journalism assignment.
A good writer is an even better researcher. I’ve written technical documentation for IT departments, I’ve ghost written articles on Native American tribes of New York for a magazine and plumbing for a trade publication. I’ve written mobile marketing articles for an award winning blog.
I’ve researched copyright laws as they pertain to the film industry and created a summary report for the filmmaker. That report gave them a quick lesson in copyright law, saving them lots of money in legal fees.
I’ve also written a 300-page book “The Social Trade Show” which was published by Que Publishing in spring 2012.
Why am I good at what I do? Because I’m fascinated by learning about new things and then taking that knowledge and communicating it in a clear and concise way.
Many writers shy away from doing B2B writing. Especially marketing or blog content. Most writers wonder how they are going to make something interesting out of Jig Boring Machines once let alone in a monthly blog. I’m not afraid because I know the great story is always in the customers and how they use your products and services.
So, what do YOU need some help with?
Traci is an expansive and prolific thinker. Through her writing, she can bring out unique perspectives and angles on a subject that make even the dullest topic come to life. She works diligently at her craft and goes to great lengths to understand complex subjects. I would not hesitate to recommend her for writing, editing or content strategy assignments of any kind. She has multiple talents. Michelle Bruno, Editor, Event Tech Brief