Are you looking for someone who can help you create customer-centric content?
What I do in a nutshell…
I am a freelance B2B writer. I will tell your stories and your customers’ stories for your blog, whitepapers, case studies, SlideShares, video scripts and e-books.
I can be your ghostwriter and work with you to craft articles for industry publications, business publications, online publishing sites, and LinkedIn Pulse. I can even help you write that book you’ve been talking about for the last few years. (I’ve had one published myself so I understand why it’s taking you so long.)
I love writing for manufacturing clients. Why? Because I love companies who make things. I could care less about an app, someone else can write about that. I want to hang out and talk to people who make the stuff that helps other companies change the world.
I don’t believe there is any such thing as a “boring” product. Behind every product or service is a fascinating story waiting to be told. That’s what I do. I find the fascinating stories behind your products and services. I tell stories about your customers. Stories your customers want to read.
I also love to write about S.T.E.M. (Science, Technology, Engineering, and Math) subjects. This is probably why I love writing about manufacturing–manufacturing often combines all four of those subjects. While I am not a scientist, technologist, engineer, or mathematician, I do love talking to those who are, and I love learning about what they are working on.
Writers often find it difficult to get a story out of engineers and scientists. They simply give up too soon, or they are not truly interested. I think engineers and scientists just aren’t used to talking to people who really want to know what they are working on and why they are working on it. Once they know you are interested, they open up and the stories come pouring out.
A friend of mine recently described me as having the wonderment of a toddler. That I view everything I see or hear as though I’m discovering it for the first time. It’s why I light up and lean in closer when someone starts telling me about control valves or biological robots. It’s why I write. I want everyone to experience that joy of learning.
Deadline Driven Writing
I recently read an article that said creatives cannot be rushed. That deadlines stifle their creativity. I imagine that some creatives feel this way, and there is nothing wrong with that. Just make sure you don’t hire them.
Let’s be honest. This is business, and businesses cannot operate without agreed upon deadlines being met. If I tell you you’ll have it on Monday, you’ll have it on Monday. The key word here is agreed upon deadline. I won’t tell you I can have it to you by Monday if it means you’ll have substandard work.
What others say about me:
Giving voice to a corporation like Morris Group International, with its 14 divisions and partnerships, is no easy task. As our chief blog and case study writer, Browne is adept at learning about our customers, markets and products, and creating fresh content to attract new customers while engaging our core customers. Our blog and case study posts, across 14 different brands and websites, are the foundation for our content and social media efforts. Browne is at the center of that strategy. Her ability to connect with industry experts and trends allows us to create posts that mirror current trends, humanize construction issues and demonstrate our genuine interest in helping our customers. Her writing not only informs, it educates and positions her as a thought leader and brilliant interviewer. Since Browne started writing for the Morris Group divisions and brands 4 years ago, we have seen an upward trend in website relevance and engagement. Browne is our agent for creating content that drives interest to our website and positions our blog as a resource for our customers. Website content is king, and Traci Browne is leading that effort for us. Charles White, Vice President Marketing, Morris Group International
Traci currently works with Trade Show News Network and its parent company Tarsus Group as a contributing writer. My favorite thing about Traci as an editor is she truly is a Jack-of-All-Trades. You can literally assign her any subject from plumbing to robots to software and she’ll literally become an expert for the time she needs to write that article and attack it with total passion. She has command of grammar and sentence structure, as well as creating a compelling article. She easily can write about a challenging subject and make is completely understandable for a layman to read. Traci also is very deadline driven and a great communicator on where she is in the process when something is assigned or due. Rachel Wimberly, President, Trade Show News Network
Traci is an expansive and prolific thinker. Through her writing, she can bring out unique perspectives and angles on a subject that make even the dullest topic come to life. She works diligently at her craft and goes to great lengths to understand complex subjects. I would not hesitate to recommend her for writing, editing or content strategy assignments of any kind. She has multiple talents. Michelle Bruno, Editor, Event Tech Brief