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September 13, 2019

I absolutely love writing case studies! No, seriously. I do.

Why? Because case studies are one of the most valuable pieces of content a company can have on hand and they are EFFECTIVE. If a prospect is on the fence about choosing a solution—yours or your competitor’s, a...

April 13, 2018

I think we writers are incredibly lucky. We have a job where we are paid to learn new and fascinating things. 

Several times a week, I get to interview some of the most interesting people in the world—scientists, engineers, roboticists, and other people who make things....

November 9, 2017

"I sound so foolish" is what one of the experts I interviewed for a trade publication article recently said when I sent him his quotes for fact-checking purposes. We can do that in trade pubs, and corporate content marketers should be doing it as well.


I told my expert...

October 12, 2017

“Wisdom begins in wonder”  ~Socrates


One of the most common questions I get when I talk to a potential new client is around my expertise on a topic. It’s not just me, either. Many of my peers suffer the same question. There is a common misconception that a writer has...

January 2, 2016

I was listening to one of my favorite podcasts, Longform, this weekend and the guest on the episode was Ta-Nehisi Coates. Coates is a writer, journalist, and educator. He won the 2015 National Book Award for Nonfiction. He was also the recipient of a “Genius Grant“. So...

November 20, 2015

Authors always ask me, “is it better to go with a traditional publisher for my book, or should I just self-publish?” My answer is always “it depends.”

It depends on the industry you work in, it depends on your goals, it depends on your motivation, and so much more.

My go...

September 17, 2015

The Internet exploded in outrage on Tuesday when word got out about Ahmed Mohamed’s arrest.

Ahmed, a 14-year-old student at MacArthur High School, said that he went to school excited to show his teacher a clock he had invented. You can read the details online, but for o...

August 9, 2015

I’ve never understood this notion of writer’s block. If you are truly a writer, there is no such thing. A writer cannot be torn away from their computer or pad of paper. A writer has an endless list topics swimming around their head. The hardest thing is settling on wh...

August 8, 2015

Manufacturing Institute study tells us that U.S. manufacturing faces a two-million-worker shortage over the next decade.

The study also asked parents if they would recommend a career in manufacturing to their children and one in three said no. The biggest reasons for th...

July 20, 2015

Hiring a freelance writer can be risky business. Especially if you’ve not hired one before. Of course, you will want to take a look at samples of their work to determine if the writer can construct a coherent narrative. If you are bored half-way through the article, th...

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