ADDRESSING THE AI ELEPHANT IN THE ROOM

Yes, I use AI. I treat it like any good tool. It speeds up the parts of the job that don’t need me, so I have more time for the parts that do.

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WHERE AI FITS

AI helps me get up to speed on a new technology, organize interview notes and test a draft for gaps. It doesn’t write your content. I do.

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WHAT YOU'RE ACTUALLY PAYING FOR​

I know your industry.

I’ve spent 25-plus years writing about manufacturing, engineering, robotics and IIoT. I know what engineers care about, what makes them stop reading and which question to ask next.

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I find the real sources.

AI repeats what’s already been said, and it doesn’t always tell you where it came from. I track down the original research, the standards and the people who did the work. Then I check every number before it reaches your customers.

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I find the angle others missed.

I recently interviewed a nationally known psychiatrist who had been profiled hundreds of times and had written much of his field’s literature himself. Before we spoke, I read as much of it as I could. Buried in it was an idea he comes back to: a clinician might be the first mental health professional a patient ever meets, and that first encounter shapes how the patient sees the whole system.

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I built the interview around that idea and took it a step further. If the clinician is the first encounter, so is the room. So is the chair, the door and the fixture on the wall. A familiar conversation about patient care became a new one about what a space tells a person in crisis before anyone says a word.

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AI can summarize everything that’s been said about someone. It can’t tell you which line is worth pulling on, or where it leads.

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I’m good with people.

Subject matter experts are busy, and many are wary of marketing. I put them at ease, get them talking and come away with the details that make a case study believable. AI can’t call your customer.

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I’m curious.

The best part of a story is often something nobody planned to talk about. AI answers the question you give it. I ask the next one, and the one after that.

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I write for your customer.

Engineers can spot generic content within a sentence. My job is to make complex topics clear without making them simplistic, so your readers trust you enough to keep going.

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