“Wisdom begins in wonder” ~Socrates One of the most common questions I get when I talk to a potential new client is around my expertise on a topic. It’s not just me, either. Many of my peers suffer the same question. There is a common misconception that a writer has to be an expert on a topic to write about it. Trust me, if we were all experts, we’d probably ditch the day-to-day writing and go on the more lucrative speaking circuit, or we’d be charging $1000 per hour consult