On Writing

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Content Marketing
On Writing
Manufacturing and Engineering

Traci Browne

May 28, 2020
2 min

Something To Inspire You

When you inspire, you are standing next to your customer or prospect all year long and cheering them on.

Traci Browne

May 21, 2020
3 min

How Do I schedule my week?

I'm sharing this so you understand why I don’t want to get on a call with you in the morning. Ever. There is a very good reason...

Traci Browne

Nov 22, 2019
3 min

Hang In There, Baby

Manufacturing leaders don't just want to read a 30,000-foot view of what should be doing to solve any myriad of problems they are facing

The One Piece of Content You Absolutely Must Have

Traci Browne

Sep 13, 2019
4 min

The One Piece of Content You Absolutely Must Have

I absolutely love writing case studies! No, seriously. I do. Why? Because case studies are one of the most valuable pieces of content a c...

How To Interview Engineers, Scientists, and Other Ridiculously Smart People

Traci Browne

Apr 13, 2018
5 min

How To Interview Engineers, Scientists, and Other Ridiculously Smart People

I think we writers are incredibly lucky. We have a job where we are paid to learn new and fascinating things. Several times a week, I get...

I Sound So Foolish! - (interview tip for writers)

Traci Browne

Nov 9, 2017
2 min

I Sound So Foolish! - (interview tip for writers)

"I sound so foolish" is what one of the experts I interviewed for a trade publication article recently said when I sent him his quotes fo...

Why You Don't Want Your Writer To Be an Expert

Traci Browne

Oct 12, 2017
3 min

Why You Don't Want Your Writer To Be an Expert

“Wisdom begins in wonder” ~Socrates One of the most common questions I get when I talk to a potential new client is around my expertise ...

Traci Browne

Jan 2, 2016
4 min

What Should You Expect In A First Draft

I was listening to one of my favorite podcasts, Longform, this weekend and the guest on the episode was Ta-Nehisi Coates. Coates is a wri...

Should You Go With a Traditional Publisher or Self Publish?

Traci Browne

Nov 20, 2015
1 min

Should You Go With a Traditional Publisher or Self Publish?

Authors always ask me, “is it better to go with a traditional publisher for my book, or should I just self-publish?” My answer is always ...

Choosing Freelance Writers – Do They Invest In Themselves

Traci Browne

Apr 7, 2015
3 min

Choosing Freelance Writers – Do They Invest In Themselves

When choosing a freelance writer to work with you want to do the obvious. You want to look at what they’ve written to know if they have t...

A Good Editor is Worth Their Weight in Gold

Traci Browne

Aug 15, 2014
2 min

A Good Editor is Worth Their Weight in Gold

I recently came across an article in the Freelancer “How to Deal With Picky Editors.” It is a good article that gives some valuable insig...

Traci Browne

Jan 27, 2014
4 min

How To Get Unstuck When You’re Writing

I’m not talking about the stuck people refer to when they cannot think of something to write. If you are a writer and you can’t think of ...

Are you “haughty” when it comes to language?

Traci Browne

Jun 29, 2013
1 min

Are you “haughty” when it comes to language?

There is nothing I can say here that will add to this wonderful piece by Stephen Fry… #grammarnazis

Does Your Content Marketing Enthral Your Audience (aka customers)?

Traci Browne

Mar 12, 2013
2 min

Does Your Content Marketing Enthral Your Audience (aka customers)?

A hat tip to Bob Sacks for sharing the referenced post below on Twitter. If you are on Twitter (and why wouldn’t you be?) you should foll...

B2B Content Marketing – How To Be a Better Writer

Traci Browne

Feb 28, 2013
2 min

B2B Content Marketing – How To Be a Better Writer

This is not about mechanics. This is my philosophy for freelance writers who create content for B2B clients. I know when I’m at my best a...

If Content Is King Then Trade Shows Are His Realm

Traci Browne

Nov 13, 2012
5 min

If Content Is King Then Trade Shows Are His Realm

Trade shows and conferences are gold mines for content marketers…you just have to know where to look and be creative about how you presen...

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