Traci BrowneNov 22, 20193 minHang In There, BabyManufacturing leaders don't just want to read a 30,000-foot view of what should be doing to solve any myriad of problems they are facing
Traci BrowneSep 13, 20194 minThe One Piece of Content You Absolutely Must HaveI absolutely love writing case studies! No, seriously. I do. Why? Because case studies are one of the most valuable pieces of content a company can have on h...
Traci BrowneApr 13, 20185 minHow To Interview Engineers, Scientists, and Other Ridiculously Smart PeopleI think we writers are incredibly lucky. We have a job where we are paid to learn new and fascinating things. Several times a week, I get to interview some o...
Traci BrowneNov 9, 20172 minI Sound So Foolish! - (interview tip for writers)"I sound so foolish" is what one of the experts I interviewed for a trade publication article recently said when I sent him his quotes for fact-checking purp...
Traci BrowneOct 12, 20173 minWhy You Don't Want Your Writer To Be an Expert“Wisdom begins in wonder” ~Socrates One of the most common questions I get when I talk to a potential new client is around my expertise on a topic. It’s not...
Traci BrowneJan 2, 20164 minWhat Should You Expect In A First DraftI was listening to one of my favorite podcasts, Longform, this weekend and the guest on the episode was Ta-Nehisi Coates. Coates is a writer, journalist, and...
Traci BrowneNov 20, 20151 minShould You Go With a Traditional Publisher or Self Publish?Authors always ask me, “is it better to go with a traditional publisher for my book, or should I just self-publish?” My answer is always “it depends.” It dep...
Traci BrowneApr 7, 20153 minChoosing Freelance Writers – Do They Invest In ThemselvesWhen choosing a freelance writer to work with you want to do the obvious. You want to look at what they’ve written to know if they have the skills necessary ...
Traci BrowneAug 15, 20142 minA Good Editor is Worth Their Weight in GoldI recently came across an article in the Freelancer “How to Deal With Picky Editors.” It is a good article that gives some valuable insight. However, I don’t...
Traci BrowneJan 27, 20144 minHow To Get Unstuck When You’re WritingI’m not talking about the stuck people refer to when they cannot think of something to write. If you are a writer and you can’t think of anything to write ab...
Traci BrowneJun 29, 20131 minAre you “haughty” when it comes to language?There is nothing I can say here that will add to this wonderful piece by Stephen Fry… #grammarnazis
Traci BrowneMar 12, 20132 minDoes Your Content Marketing Enthral Your Audience (aka customers)?A hat tip to Bob Sacks for sharing the referenced post below on Twitter. If you are on Twitter (and why wouldn’t you be?) you should follow him @BoSacks beca...
Traci BrowneFeb 28, 20132 minB2B Content Marketing – How To Be a Better WriterThis is not about mechanics. This is my philosophy for freelance writers who create content for B2B clients. I know when I’m at my best and I’ll share with y...
Traci BrowneNov 13, 20125 minIf Content Is King Then Trade Shows Are His RealmTrade shows and conferences are gold mines for content marketers…you just have to know where to look and be creative about how you present it to get the most...