Manufacturing leaders don't just want to read a 30,000-foot view of what should be doing to solve any myriad of problems they are facing

I think we writers are incredibly lucky. We have a job where we are paid to learn new and fascinating things. Several times a week, I get to interview some of the most interesting people in the world—scientists, engineers, roboticists, and other people who make things. Often, I don’t really know much about the specific topics I am calling them about. I couldn’t engineer my way out of a paper bag. I don’t have the patience to be a scientist, and I wouldn’t know an Arduino boar

“Wisdom begins in wonder” ~Socrates One of the most common questions I get when I talk to a potential new client is around my expertise on a topic. It’s not just me, either. Many of my peers suffer the same question. There is a common misconception that a writer has to be an expert on a topic to write about it. Trust me, if we were all experts, we’d probably ditch the day-to-day writing and go on the more lucrative speaking circuit, or we’d be charging $1000 per hour consult