How does your content marketing stack up compared to your peers?
Every year Content Marketing Institute publishes a manufacturing content marketing study. This 2020 study came out a while ago, but what can I say, it's been a...well...weird year? Anyway...I've read through it and pulled out a few things that really stood out to me that I think you, dear manufacturing marketing person, might want to see.
Go ahead and download the cliff notes version below...or, if you're into reading pages and pages of data (actually, it's not really that long. In fact, if you're over the age of 50 it's downright short!) you can read the whole thing.