Manufacturing leaders don't just want to read a 30,000-foot view of what should be doing to solve any myriad of problems they are facing

“Wisdom begins in wonder” ~Socrates One of the most common questions I get when I talk to a potential new client is around my expertise on a topic. It’s not just me, either. Many of my peers suffer the same question. There is a common misconception that a writer has to be an expert on a topic to write about it. Trust me, if we were all experts, we’d probably ditch the day-to-day writing and go on the more lucrative speaking circuit, or we’d be charging $1000 per hour consult

A hat tip to Bob Sacks for sharing the referenced post below on Twitter. If you are on Twitter (and why wouldn’t you be?) you should follow him @BoSacks because he posts a wealth of publishing goodies. I cannot tell you how many articles and blog posts about content marketing I consume each month. Many of them are fluff at best and a few others are anecdotes twisted into all encompassing best practices. So when I came across a post, “Why brands need to avoid the hype surround

This is not about mechanics. This is my philosophy for freelance writers who create content for B2B clients. I know when I’m at my best and I’ll share with you what key components go into getting me there. Write for people you like and respect I’m not talking about companies or products and services you respect I’m talking about people. As a writer you’re not interacting with a company. You’re working with people. You’re emailing them back and forth and you’re on the phone wi

Trade shows and conferences are gold mines for content marketers…you just have to know where to look and be creative about how you present it to get the most out of those 3-4 days on the road. If you’re smart you can walk away with at least six months worth of compelling content from one event. Wikipedia defines content (in reference to media) as… Content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delive